Many people who start a business from home get all caught up in doubting themselves and the gifts that they bring to the table just by who they are. We all come from different backgrounds, trials and tribulations. We all have a story to tell as to why we want to be different from the rest of the world and make it with a home business, and that story has power. You just may not know it when you first start out.
Cloning the Guru Doesn’t Work
Unfortunately, many people fail because they never find what it is about them that people would want to follow, because they are too busy trying in reinvent themselves into someone else. They see this guy, or this woman who is successful, and they think, erroneously, that they have to be some kind of clone of that person. They have to dress just like them, talk just like them and on and on and on. It’s just not so. Now, I’m not going to tell you not to learn from those people. Absolutely absorb as much information from that type of person in whatever niche market you have selected and implement and teach what you learn, but do it with your style. I am on training as much as I can fit it into my schedule, and I always try to implement at least one thing from something I have invested time in, as well as pass what I learn on to the people I am trying to serve, but, I know that I can’t be anyone else but me, or it just won’t work. It’s why you will see a lot of discussion about branding YOU in many of my posts. If you just make what you do, teach and the way you approach your business a reflection of who you are, there will be people who will relate to you, like you and step forward to work with you. Make what you do who you are, don’t try to make yourself into something you’re not. It just doesn’t work. People can tell if you are trying to be something you’re not, and they won’t follow you anywhere. In fact, they will run as hard as they can.
Play to Your Strengths, But Challenge Yourself to Grow
I love to write. I look for any excuse to write. So, posting on Facebook, Twitter and here in this blog are a treat for me. It’s how I’ve chosen to get out there and serve the people I want to work with. However, all those videos you’ve seen popping up on my various pages where not something I would have done on my own. I had to be challenged through hearing it over and over on training after training that video was the single best way to build a relationship with your audience. It made sense, but I really was not looking forward to starting them. Hopefully, they are getting better and will continue to do so. I say this to tell you that if you are starting your business, or just struggling with one you’ve had for a while, look for an area that plays to a strength you have and make that the cornerstone of how you build your business. It’s you putting your best skills forward and that’s a great place to get started. But, while you are doing that, invest in yourself to get training in the areas that you’re not as strong in and then jump in and put that in your business as well, but always doing it in a way that is genuine and true to who you are. Remember, people don’t join business plans, compensation plans, company founders or even outstanding products, they join people they know, like and trust. You have everything inside you right now, that with a little confidence, training and effort, will make you someone people will want to join and learn from. So, be you, have fun and build your dreams. And, if I can help, please reach out and contact me!