Branding Yourself vs. Branding Your Business

When you enter the home business arena, you have some decisions to make in how you want to market your products and opportunity.  Most are going to get the traditional advice from the person who brought them in, “Make a list of 100 people and start introducing your business and products to them!”  Even if that worked, which it doesn’t, what happens when you’re list of 100 is gone?  Where do you go from there?

Many marketers are making the smart decision to move to social media as a way to connect with prospects, with Facebook being the key player, though sites like Twitter, Instagram, Pintrest, LinkedIn and others are also becoming great ways to talk to interested potential buyers and business partners.  Hopefully, you have seen my earlier post on how to get started on Facebook by establishing a Fan Page, but if not, please take some time to check out my three tutorial videos in that article.  Having a Fan Page, vs. promoting on a personal page, is vital to success.  That is laid out in my previous post, so I won’t say any more than that.  But, one of the first decisions you need to make is what you are going to brand on that Fan Page.  Is it going to be your products, business opportunity, or are you going to brand YOU?

personal-branding-logo

While having a Fan Page at some point that is dedicated to your products and or business opportunity may be a good move (I have one at http://facebook.com/SlenderiizwithRichard if you want an example of what that might look like), I am thoroughly convinced that it is imperative that you brand YOU first!  Now, what do I mean by branding you?  Branding yourself is simply establishing yourself as someone of value, who people can not only trust, but learn from, even if they don’t join your primary business or buy a single product from you (you’ll find me at http://facebook.com/rjn16).  You may have found the best company in the home business niche, with the highest quality products and the most lucrative compensation plan, but if people can’t see you as the leader that they want to be associated with, they will look somewhere else.  The bottom line is that people join people.  They don’t join products, company founders, business opportunities, or even outstanding compensation plans; people join people.  Establishing yourself as someone that people want to join is the basis for the success you seek from your home business, and it’s the time tested formula used by all the top money earners.  You’ll notice, if you visit my product focused page, that I don’t bombard those visiting with the Slenderiiz products or program.  I offer tips on weight loss, healthy eating, etc., all of which fit into the program I’m promoting, and people are reaching out to me for more information, without out me chasing them.  When that happens you are automatically placed in a position of power at the beginning of the conversation.

Branding yourself first is also a way in which you can basically take out an insurance policy on the unexpected.  Have you ever heard of a top earner who’s company folded (it happens), but within a few months they were a top earner in another company?  I know more than a few.  How is that possible?  It’s because they branded themselves, built a loyal following of people who have come to respect them and are willing to join them in a new endeavor, just on their recommendation.

So, you are probably wondering, “How do I exactly ‘brand’ myself?”  The single best way is to teach tips that will benefit others trying to build a home business, and the best way to get material to teach is to attend training events that will help you in your own business, and then teach what you learn.  You don’t have to be an expert, even starting out.  Just find the experts, learn from them and then teach what you learn.  That is why I highly recommend attending the free weekly training sessions on Wednesday night, sponsored by MLSP (My Lead System Pro).  I’m always blown away by the quality of the training and have never attended a single session when I haven’t come away with at least one major tip that I can apply immediately in my business and pass along to my followers on Facebook and Twitter.  If you would like to get registered to attend these training sessions on a weekly basis, and I strongly suggest you do, click on this link:  http://rjn1657.weeklymarketingwebinars.org/

Finally, branding yourself comes down to establishing as professional an appearance as possible when people first meet you, which is why, even if Facebook wasn’t demanding it, I would tell you to promote on a Fan Page and not on your personal Facebook page.  It’s comparable to selecting from two attorneys, the first you meet in a formal office, complete with receptionist and waiting area, and the second you meet at his home, greeted by his wife at the door, and trip over the kids toys as you make your way to the couch to talk.  Which would you choose?  I looked around for the best system for assisting me in establishing that professional appearance and providing me with outstanding training that not only fuels my business, but gives me the information I need to deliver value to my own audience, and settled on My Lead System Pro.  It would take another very long article for me to list and discuss all of the value packed into an MLSP membership, so instead I’m going to provide you with a link where you can test drive the system for 10 days, for about the cost of a cup of coffee from Starbucks.  And, as a special bonus, once you sign up just to preview what you get in the test drive, you will be able to download a F.r.e.e. Facebook Cheat Sheet that will assist you in getting up and running with your own Fan Page.  Look for the download link at the top of the page. It’s a great resource that I still use.  Here’s the link for the test drive:  MLSP Test Drive

I hope this gave you some great information that you can apply in your business endeavors.  What I described here works for both traditional and home based businesses.  If I can be of any assistance, please reach out.  You can contact me at richardnorris@gmail.com or by phone at 314-680-3540

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