In order to attract customers to you it is absolutely imperative that you are able to deliver value, above and beyond the products you have to offer! One of the best ways is to be able to provide useful information that pertains to the niche you have selected to work in. It may be health and wellness, the travel industry or the home business arena as a whole. It doesn’t matter what market you’ve selected, you must bring value to it in order to attract those who will be buyers for your main product or service, before they buy from you. It’s the basic principle of attraction marketing practiced by the top earners in every business niche you can name.
So, what is the best way to bring value? Immerse yourself in your niche market. One of the best ways to do that is to invest in yourself first, through training that will benefit your business, and then simply pass the information you learn on to those who are interested in your product or services through content you make available. It could be on a blog post such as this, an informational video, post on Facebook, or a Twitter tweet. But, you need to be willing to invest in yourself first. The more you learn, the more you can give back. While training can be in the form of paid courses, there are also some great free training events that you can access as well. Either way, take great notes and turn those notes into content for your prospective customers that point them toward your products and services, but it should also be something they can use immediately, even if they don’t buy from you immediately. It may take a while to build the trust you need to convert them to customers, but if you provide value time after time, they will come to recognize you as someone who can be trusted and once they become a customer, they will quite possibly become a repeat customer, because of the trust they have in you. I know what some of you are thinking right now. “I spend my money or time on training and then I give it away to others! What sense does that make?” Trust me when I tell you this, whatever you invest in the way of time and money will be repaid to you if you are constantly providing great content that your niche market can utilize, and they will continue to come back to you time and again once they understand that you are someone who delivers real value! Is this a strategy that will pay immediate dividends, probably not, though some who dedicate themselves can create a following of loyal customers in a short period of time. But, I will give you two advantages for considering this approach:
- It works in any market
- Once you have established trust, you will have customers reaching out to you, instead of you hunting for prospective buyers.
But, it all starts with you investing in yourself, gaining knowledge in your niche market that then allows you to teach, train and build trust.
If I can be of assistance, please reach out to me and I’ll be happy to visit with you about how you can use this approach to empower your business. Send a message with your email address, or better yet, a phone number and best time to call and I’ll give you a free 15 minute consultation call.
And, if you’re in the home business arena, here’s a great place to start on immersing yourself in training, a free weekly webinar that features top money earners passing along their best tips for success. Click on this link and get registered: http://TESTFORCESUCCESS.COM