There are four parts of your body that correlate quite nicely to your business and how it should be successfully structured. I think matching these up together will help you to keep yourself on track as you build the business that you desire. So, let’s jump right in to the discussion.
Everything created, including your business success, begins in your mind, in two very specific, but completely different ways. For your business plan, you need to tap into the analytic portion of the mind, putting together a specific, step by step, blueprint for how you will develop your business, starting with defining your target market, deciding on what marketing method you will begin with and identifying training programs that will continue to expand your knowledge base, making you more and more valuable to the target audience you have identified. The second area of your mind that you must then visit is the creative portion. This is where you will develop your long term vision of where you want your business to take you when your plan succeeds. I talked about the value and power of having a strong vision in my earlier post, Why vs. Vision, but I think it bears reinforcement here. There will be times when even the strongest plans will hit road bumps along the way to success. This is when having a strong vision, of what this endeavor means to you long term, can not only sustain you, but power you through the hard times. Your mind is an amazing thing, and I truly believe we have to power to manifest in reality what we create in our minds if the vision is powerful and a driving force behind our actions. I strongly suggest that just like your business plan should be written out step by step, you should also create a vision board that you see daily that will reinforce in your being what it is that you truly want to accomplish with your business and what it means to you, your family and anyone else that it is intended to effect. If you want a specific lifestyle, put images of it on your board. If you want to have an impact on a specific charity or group, put those images up. Whatever it is you want to achieve, that your mind has developed, your business plan or your vision of your life ahead, put it down, revisit it often and make adjustments as needed, but your mind has to be the starting point for creating the successful business you wanted when you decided to start on this adventure.
Any successful business, regardless of if it is online or a more traditional model, is built on developing a strong relationship between you and your marketplace. Relationships are built on effective communication, which is why I chose the mouth to represent the second component I see as being vital to creating the business you dream of. Communicating and providing value is key to your marketplace and establishing a successful online presence that will be sustained for the long haul. You don’t have the luxury of face to face communication with a potential customer online, like you would in a traditional brick and mortar business, so you have to show to an even greater extent, in my opinion, that there is a reason they should do business with you. Blogging, Social Media (such as Facebook, Twitter, Instagram, PinTrest, etc.) are all great ways to connect with people and deliver information. One of the most powerful mediums for building a relationship online, and one that many are the most reluctant to embrace, is video marketing. By putting your face out there and letting people hear your voice and learn from you in a more direct way than written word alone, you will become more real to those following what you are doing and a relationship can be established much faster, if you are deliver real value that they can use, so please get over your fear of the camera as fast as possible!
Your business needs to be a reflection of you and who you are. It needs a soul, and that will come from the heart. People instinctively know when they are dealing with someone who is trying to be someone they aren’t, so be yourself, be genuine, approach people from the heart. The best laid plan, the grandest vision are nothing without a belief system in place that is honest and real. I come from a background where I have spent 35 years in education, so one of the things that drew me to network and internet marketing was an understanding that in order to be successful you had to educate, provide value and unless you were helping others succeed, there was no real path for you to succeed. This is without a doubt a business model that not only can be, but should be, a reflection of who you are and that I find very appealing. Being a Wizard of Oz fan I know that the Scarecrow, who wanted a brain, is most viewers favorite character. But, I always felt more drawn to the Tin Man and his yearning for a heart. History is full of a lot of brilliant people who perpetrated horrible acts because they were guided completely by their brain and not their heart. If your heart is in the right place as you deal with people online, providing them with valuable content they can use to be successful, you will build the kind of relationships that will be the basis for an empowering business.
The final body part that I want to relate to your business are your feet. Just like you, your business needs direction. The body can only move forward in the direction that the feet are pointed, so it’s important that you monitor your business closely on an ongoing basis to make sure that it is pointed in the right direction. Your feet are also very important in giving your body a solid foundation and keep it balanced. Utilizing the concepts discussed in the first three sections, the mind, mouth and heart, you should be able to develop a sound foundation for your business, but keep careful watch that none of these are being ignored or in need of adjustment from time to time or you could find that your business is no longer grounded and balanced. It is the feet that keeps everything above them supported and upright, so when you look at your own feet in the future, use them as a reminder that you need to check from time to time to make sure the products of the mind, mouth and heart are upright and focused in a positive way that isn’t going to take your business off course.
One final thought on your body and your business. Building a business in any form is hard work and takes a lot of dedication and time. A majority of home business owners start their businesses while still holding down a full time job and then working on their “set me free” opportunity before and after work, and this can be draining at times. Be sure to take your health seriously, as it can be your biggest asset in the early days of building a business, when sleep can be a thing that eludes you much of the time because you are pushing hard for success and burning the Midnight oil. Be good to your body, knowing that some things have to wait till tomorrow and healthy foods, along with adequate sleep are assets to your business in the long run too! Trust me, I speak from experience here.
I hope these comparisons helped and that you can utilize them to remind yourself of the important components of your business and how to best provide value to your customer base. If I can help in any way, please let me know. Feel free to shoot me an email and we can chat about any issues or frustrations you may be having in your business endeavors. Also, I would invite you to visit and like my Facebook page, http://facebook.com/rjn16 and like the page if you haven’t already, and while you’re there, click on the email app on the left of the page to join my private newsletter, where you can get tips that I won’t be revealing anywhere else. Thanks for reading.